# Location comparison worksheet

Use this before committing to a location. Keep facts, estimates and unanswered
questions separate. A score is decision support, not a forecast of success.

Business concept: __________  Intended customer: __________
Decision owner: __________  Review date: __________

| Question | Candidate A | Candidate B | Source / date / uncertainty |
|---|---|---|---|
| Address and comparable catchment | | | |
| Customer population and relevant demographics | | | |
| Walking, driving and transport access | | | |
| Direct competitors and strength of incumbents | | | |
| Complementary businesses and relevant activity | | | |
| Busyness patterns, where supported | | | |
| Rent, rates, fit-out and operating constraints | | | |
| Strongest reason to choose this site | | | |
| Main reason to reject or investigate it | | | |

1. Choose the same concept and comparable geographic scope for both candidates.
2. Record the source and observation date for each fact; mark estimates clearly.
3. Identify missing information that could change your decision.
4. Visit the area at relevant times and verify lease/operating constraints.
5. Decide: investigate A / investigate B / neither. Record why: __________

Next fact to verify: __________  Owner: __________  Due: __________

Investigate an address with Locus: https://www.locusintel.io/site-analysis