Competitor map
Plot nearby operators in the same category and inspect density around the trade area.
Competitive intelligence
See the local market around a business, not just the pin on the map.
Locus helps operators compare nearby competitors, review strength, local demand, demographics, foot traffic context, and public website changes before they defend, reposition, or expand a site.
Example catchment
Cafe near Old Street
Competitors
24
Avg rating
4.3
Review volume
High
Market signals
Demand signal78%
Competition pressure66%
Demographic fit84%
Find close competitors
Monitor saved businesses
Track prices and offers
Inspect catchment gaps
Reputation signals
Compare ratings, review counts, and sentiment patterns instead of relying on anecdotal checks.
Market movement
Use the dashboard to watch review activity, ranking movement, and meaningful competitor changes over time.
Services, prices, and offers
Where public pages exist, monitor services, menu prices, packages, booking options, and promotions.
Website monitoring
Track the commercial changes customers actually notice.
Monitor should answer whether a competitor changed their offer, not whether a footer moved by two pixels. Locus focuses website checks around public services, prices, promotions, menus, and booking signals.
Services
New treatments, classes, packages, menus, delivery options, or booking flows.
Prices
Visible price changes, package pricing, menu prices, fees, and minimum order signals.
Offers
Limited-time promotions, bundles, discounts, events, and seasonal campaigns.
Operations
Opening hours, hiring pages, new branches, closure notices, and delivery or collection changes.
Field use
The questions this page should answer in a meeting.
Competitive intelligence is useful when it changes a decision. These are the checks Locus is built around.
Before a viewing
Check whether the pitch area is dense, thin, or simply mismatched for the category.
Before renewing a lease
Compare review strength and demand nearby instead of judging the site in isolation.
When a rival changes offer
Track public services, prices, menus, and promotions without manually revisiting every competitor website.
When planning a second site
Use catchment pressure to separate "busy area" from "good fit".
Questions operators ask
How do I find out who my competitors are in my local area?
Open the map, choose a business type, and search your target location. Locus plots nearby businesses in that category and gives you enough context to compare density, ratings, reviews, and local demand.
Can Locus tell me how well competitors are performing?
Locus can compare public signals such as ratings, review count, review velocity, local search demand, and foot traffic context. It is not a replacement for internal sales data, but it gives a much clearer outside-in view than manual checking.
Does price monitoring work for every business?
No. Pricing context depends on whether comparable prices are publicly visible. It works best for categories where services, menus, packages, or offers are published online. Locus focuses on meaningful commercial changes rather than cosmetic website edits.
What competitor website changes does Locus monitor?
For monitored businesses, Locus can watch competitor-owned pages for changes to services, prices, menus, offers, booking options, hours, and other public commercial signals. The goal is to surface what changed and why it matters, not every minor page edit.
Is this only for new locations?
No. Existing operators can use the same market layer to monitor competitors, defend a trade area, and spot expansion opportunities.