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Location intelligence resources for real site decisions.

Start with the job in front of you: validate a property, compare a shortlist, understand a catchment, or monitor competitors after launch.

Location Comparison Worksheet: Compare Two Sites Before a Lease illustration
Featured guide

Location Comparison Worksheet: Compare Two Sites Before a Lease

Use a free side-by-side worksheet to compare two business locations, record sources and uncertainty, and identify the evidence needed before choosing a site.

5 October 20264 min readSara
Read the guide
Illustrative editorial view of a modern coworking space and an anonymous mountain-city skyline
Guide

Denver Coworking Space Site Selection: Validate the Member Pipeline Before the Lease

A fresh Locus screen of a Denver coworking catchment finds strong demographic and cycling signals, but dense competition and weak activity evidence make validation essential.

3 October 20265 min readAdam
Austin Fast-Casual Restaurant Site Selection: Strong Catchment, Tougher Competition illustration
Guide

Austin Fast-Casual Restaurant Site Selection: Strong Catchment, Tougher Competition

A Locus screen of central Austin finds strong demographics and access for a fast-casual concept, but enough competitive pressure to make frontage and fieldwork decisive.

20 September 20265 min readAhmed

Latest articles

Clearer thinking for site selection, expansion, and monitoring.

Chicago Specialty Coffee Site Selection: Five Neighborhoods Compared illustration
Guide
12 September 20265 min readSara

Chicago Specialty Coffee Site Selection: Five Neighborhoods Compared

A five-catchment Locus screen compares Chicago neighborhoods for specialty coffee on demand, access, demographics, competition and evidence quality.

Aerial retail park with a highlighted candidate unit, catchment routes, anchors, parking areas and surrounding residential streets
Site Selection
7 September 20268 min readAhmed

Retail Park Site Selection: A Practical Framework

A practical retail park site-selection framework for comparing catchment, customer fit, anchors, access, competition and evidence quality.

Aerial retail corridor with pedestrian flow, catchment zones, and access routes around a candidate store area
Guide
4 September 20268 min readAhmed

Foot Traffic Analysis for Retail: What to Measure

Use foot traffic analysis for retail site decisions by comparing daypart fit, catchment, competition, access, and evidence quality.

Aerial retail corridor with candidate stores, catchment overlays, competitor clusters and access routes for location software evaluation
Location Intelligence
3 September 20268 min readAhmed

Best Location Intelligence Software for Retail

Compare retail location intelligence software by decision coverage, evidence quality, workflow fit, and reporting before you commit to a platform.

Editorial aerial map illustration of a candidate restaurant site, catchment boundary, competitor restaurants, access routes, and site-selection evidence
Site Selection
2 September 20268 min readAhmed

Restaurant Site Selection Analysis: UK vs US

Compare UK and US restaurant sites with a practical framework for demand, catchments, competitors, access, dayparts, and lease economics.

Editorial Birmingham city-centre streetscape beside a modern urban gym frontage for a budget-gym site-selection study
Site Selection
1 September 20268 min readAhmed

Where to Open a Budget Gym in Birmingham? A Site Selection Study

A Locus Birmingham screen compared 21 direct gym competitors, catchment context, access and visible reputation signals to define the next site-selection questions.

Editorial map illustration showing three market zones, a candidate site, roads, competitors, demographics and access routes
Site Selection
1 September 20267 min readAdam

Market Area Analysis for Site Selection

Test whether a geography can support your concept before comparing individual sites using customer fit, reachability, competition and commercial evidence.

Non-London Town Centre Coffee Screen: What the Data Can—and Cannot—Say illustration
Guide
25 August 20265 min readAdam

Non-London Town Centre Coffee Screen: What the Data Can—and Cannot—Say

A reproducible 233-centre coffee opportunity screen shows why accessibility and current POI refreshes matter before a high-street ranking is published.

Editorial view of a British town-centre high street with independent cafes, pedestrians and a bus stop used to frame a coffee location study
Research
18 August 20269 min readAdam

UK High Street Opportunity Index: The Town-Centre Coffee Component

We scored 274 GeoDS town centres across four UK nations. The result is a reproducible component, not a national league table.

UK high street with cafes, pedestrians and public transport used for location research
Research
12 August 20268 min readAdam

UK High Street Opportunity Index: The Evidence Gate

We tested 9,623 UK retail centres and a four-nation coffee pilot to learn what must be proved before a high street ranking is fair.

Hyperrealistic US retail corridor with neighbourhood shopping centres and access roads at golden hour
Research
4 August 20267 min readAhmed

US Retail Centre Coverage: Where Expansion Teams Have the Clearest Map

We analysed 10,596 mapped US retail centres and Census Vintage 2025 state populations to find where expansion teams have the strongest open retail-centre coverage.

Locus Pulse dashboard comparing local competitor ratings, reviews, sentiment, market rank and trends
Competitor Monitoring
25 July 20267 min readAdam

How to Monitor Local Competitors Without Checking Google Maps Every Week

A practical local competitor-monitoring workflow for tracking reviews, rankings, offers, services, and market movement across physical locations.

Locus map showing restaurant competitor density, ratings and estimated customers per business across Liverpool
Competitor Monitoring
25 July 20268 min readSara

Restaurant Competitor Monitoring: Reviews, Footfall, Offers and New Openings

Learn how restaurant teams can monitor nearby competitors using reviews, demand, offers, menu changes, opening hours, and catchment evidence.

Manchester city centre pedestrian street with coffee shop tables for a cafe site selection study
Site Selection
21 July 20267 min readSara

Best Manchester City Centre Locations for a Coffee Shop: A Site Selection Study

We compared Market Street, St Ann's Square, New Cathedral Street, Exchange Square, and King Street for an independent coffee shop using Manchester footfall and FSA competitor-density data.

Locus site analysis map showing a candidate location, catchment context, competitors, demographics, and activity signals
Site Selection
21 July 20267 min readAdam

Trade Area Analysis Platform: What to Look For

Learn what a trade area analysis platform should show before choosing a business location, franchise territory, or CRE tenant.

Site selection analytics map comparing competitive catchments and nearby competitors
Site Selection
15 July 20267 min readAdam

Site Selection Analytics for Competitive Catchments

Use site selection analytics to compare catchments, spot competitor overlap, and choose expansion sites with stronger evidence.

Brighton seafront with cafes and summer pedestrian foot traffic for a dessert cafe site selection study
Site Selection
7 July 20267 min readAhmed

Best Locations for an Ice Cream Shop in Brighton: A Site Selection Study

We used Locus to compare Brighton and Hove postcodes for an ice cream or dessert cafe concept. Hove ranked first, ahead of central Brighton.

Franchise expansion team comparing candidate sites with location intelligence software
Franchise Expansion
23 June 20267 min readAhmed

Best Location Intelligence Software for Franchise Expansion

Compare the best location intelligence software for franchise expansion and learn which data matters before approving new sites.

Locus location analytics platform showing site analysis with competitor pins, location score, demographic context, and nearby competitors
Location Intelligence
16 June 20267 min readSara

Best Location Analytics Platform for Site Selection: A Buyer's Guide

Compare the capabilities a location analytics platform needs for site selection: demographics, competitors, foot traffic, catchments, scoring, and reports.

Bird's-eye view of London used for a Locus bubble tea site selection study
Location Intelligence
10 June 20268 min readAdam

We Analysed Four London Postcodes for Bubble Tea Viability

A Locus location analysis of Brixton, Stratford, Shoreditch, and Camden for a bubble tea cafe concept, comparing demographics, dwell time, competition, and business activity.

Retail site selection map showing competitor pins, demographic context, and local catchment analysis
Site Selection
9 June 20265 min readAdam

Retail Site Selection: A Practical Data-Driven Guide

Choose the right retail location using trade area analysis, demographic data, competitor mapping, and lease economics before you sign.

Locus restaurant site selection screenshot showing sushi competitors, business density, and customer per business estimates in Liverpool
Site Selection
5 June 20264 min readAdam

Restaurant Site Selection: A Data-Driven Framework

Choose the right restaurant location using demographic data, foot traffic analysis, competitor mapping, and lease economics before you sign.

AI site selection workflow comparing demographics competitors and location scores
Site Selection
2 June 20268 min readSara

How to Use AI for Site Selection: A Practical Workflow

A practical AI site selection workflow for operators, franchise teams, and CRE advisors comparing candidate business locations.

B2B sales team using location intelligence to map business prospects by territory
Location Intelligence
2 June 20267 min readSara

B2B Location Prospecting: Find Better Local Business Leads

Learn how B2B teams can use location intelligence to prioritise local prospecting, map business clusters, and focus outreach by territory.

Franchise team reviewing a site selection checklist and territory map
Site Selection
2 June 20269 min readAdam

Franchise Site Selection Checklist: 12 Questions Before Approval

A practical franchise site selection checklist for comparing territories, avoiding cannibalisation, and approving locations with better evidence.

Small business owner using AI location intelligence to compare local competitors and demographics
Location Intelligence
2 June 20269 min readSara

AI Location Intelligence for Small Business: A Practical Guide

Learn how small business owners can use AI location intelligence to compare sites, map competitors, understand demographics, and choose better locations.

Locus AI location intelligence platform showing competitor mapping and demographics
Location Intelligence
22 May 202610 min readSara

AI-Powered Location Intelligence for Local Business Growth

How Locus brings competitor mapping, demographics, foot traffic, catchment analysis, local reputation tracking, and AI recommendations into one practical workflow.

How Location Intelligence Transforms Commercial Real Estate Site Selection illustration
Guide
10 March 20267 min readAhmed

How Location Intelligence Transforms Commercial Real Estate Site Selection

Location intelligence platforms are reshaping how commercial real estate professionals evaluate properties, assess risk, and match tenants to sites.

Data-Driven Retail Expansion: A Framework for Multi-Location Growth illustration
Guide
7 March 20268 min readAdam

Data-Driven Retail Expansion: A Framework for Multi-Location Growth

A practical framework for using location data and analytics to plan and execute retail expansion across multiple markets.

Competitor proximity analysis map showing nearby rivals around a candidate business location
Competition Analysis
4 March 20267 min readAhmed

Competitor Proximity Analysis: Map Nearby Rivals Before You Open

Use competitor proximity analysis to map nearby rivals, spot saturated catchments, and find stronger site selection opportunities.

Trade Area Analysis: The Foundation of Business Site Selection illustration
Guide
1 March 20268 min readAdam

Trade Area Analysis: The Foundation of Business Site Selection

Trade area analysis shows who a site can realistically reach, how competitors shape demand, and whether the catchment supports the decision.

Commercial real estate advisor using demographic analysis for business location decisions
Analysis
21 February 202612 min readAhmed

Demographic Analysis for Business Site Selection

Use demographic analysis for business site selection to test customer fit, catchment demand, income, households, and competitor context before a lease decision.

How to Choose the Perfect Business Location: A Data-Driven Approach illustration
Guide
5 November 202510 min readAhmed

How to Choose the Perfect Business Location: A Data-Driven Approach

Learn how to choose the perfect business location using data-driven analysis. Discover the critical factors for site selection success in 2025.

The Ultimate Guide to Location Intelligence for Businesses in 2025 illustration
Guide
24 October 202512 min readSara

The Ultimate Guide to Location Intelligence for Businesses in 2025

Discover how location intelligence helps businesses make data-driven site selection decisions. Learn about global demographics, competition analysis, and AI-powered insights.

How AI is Revolutionizing Location Intelligence for Businesses illustration
Technology
21 January 20258 min readSara

How AI is Revolutionizing Location Intelligence for Businesses

Discover how artificial intelligence is transforming business location decisions. Learn about AI-powered site selection, predictive analytics, and automated insights.

Location Intelligence vs Traditional Market Research: Which is Right for Your Business? illustration
Comparison
21 January 20258 min readSara

Location Intelligence vs Traditional Market Research: Which is Right for Your Business?

Compare location intelligence and traditional market research for site selection. Discover which approach saves time, money, and delivers better results for your business.

Put the research to work

Test a candidate site while the question is still fresh.

Search an address, compare local demand, review competitors, and build a defensible first read before you commit to deeper analysis.

Location Intelligence Guides for Better Site Selection | Locus