Location intelligence resources for real site decisions.
Start with the job in front of you: validate a property, compare a shortlist, understand a catchment, or monitor competitors after launch.
Method
Demographics, competitor density, catchment context, access, footfall signals, and plain-English decision notes.
Readers
Entrepreneurs, CRE advisors, franchise teams, hospitality operators, consultants, and local businesses monitoring their market.
Next step
Use the guides to frame the question, then run the location through Locus when the address or shortlist is ready.
US Retail Centre Coverage: Where Expansion Teams Have the Clearest Map
We analysed 10,596 mapped US retail centres and Census Vintage 2025 state populations to find where expansion teams have the strongest open retail-centre coverage.
How to Monitor Local Competitors Without Checking Google Maps Every Week
A practical local competitor-monitoring workflow for tracking reviews, rankings, offers, services, and market movement across physical locations.
Restaurant Competitor Monitoring: Reviews, Footfall, Offers and New Openings
Learn how restaurant teams can monitor nearby competitors using reviews, demand, offers, menu changes, opening hours, and catchment evidence.
Latest articles
Clearer thinking for site selection, expansion, and monitoring.
Best Manchester City Centre Locations for a Coffee Shop: A Site Selection Study
We compared Market Street, St Ann's Square, New Cathedral Street, Exchange Square, and King Street for an independent coffee shop using Manchester footfall and FSA competitor-density data.
Trade Area Analysis Platform: What to Look For
Learn what a trade area analysis platform should show before choosing a business location, franchise territory, or CRE tenant.
Site Selection Analytics for Competitive Catchments
Use site selection analytics to compare catchments, spot competitor overlap, and choose expansion sites with stronger evidence.
Best Locations for an Ice Cream Shop in Brighton: A Site Selection Study
We used Locus to compare Brighton and Hove postcodes for an ice cream or dessert cafe concept. Hove ranked first, ahead of central Brighton.
Best Location Intelligence Software for Franchise Expansion
Compare the best location intelligence software for franchise expansion and learn which data matters before approving new sites.
Best Location Analytics Platform for Site Selection: A Buyer's Guide
Compare the capabilities a location analytics platform needs for site selection: demographics, competitors, foot traffic, catchments, scoring, and reports.
We Analysed Four London Postcodes for Bubble Tea Viability
A Locus location analysis of Brixton, Stratford, Shoreditch, and Camden for a bubble tea cafe concept, comparing demographics, dwell time, competition, and business activity.
Retail Site Selection: A Practical Data-Driven Guide
Choose the right retail location using trade area analysis, demographic data, competitor mapping, and lease economics before you sign.
Restaurant Site Selection: A Data-Driven Framework
Choose the right restaurant location using demographic data, foot traffic analysis, competitor mapping, and lease economics before you sign.
How to Use AI for Site Selection: A Practical Workflow
A practical AI site selection workflow for operators, franchise teams, and CRE advisors comparing candidate business locations.
B2B Location Prospecting: Find Better Local Business Leads
Learn how B2B teams can use location intelligence to prioritise local prospecting, map business clusters, and focus outreach by territory.
Franchise Site Selection Checklist: 12 Questions Before Approval
A practical franchise site selection checklist for comparing territories, avoiding cannibalisation, and approving locations with better evidence.
AI Location Intelligence for Small Business: A Practical Guide
Learn how small business owners can use AI location intelligence to compare sites, map competitors, understand demographics, and choose better locations.
AI-Powered Location Intelligence for Local Business Growth
How Locus brings competitor mapping, demographics, foot traffic, catchment analysis, local reputation tracking, and AI recommendations into one practical workflow.
Foot Traffic Analysis for Retail: How Pedestrian Data Drives Smarter Site Selection
Learn how foot traffic analysis helps retailers identify high-performing store locations and avoid costly real estate mistakes.
How Location Intelligence Transforms Commercial Real Estate Site Selection
Location intelligence platforms are reshaping how commercial real estate professionals evaluate properties, assess risk, and match tenants to sites.
Data-Driven Retail Expansion: A Framework for Multi-Location Growth
A practical framework for using location data and analytics to plan and execute retail expansion across multiple markets.
Competitor Proximity Analysis: Map Nearby Rivals Before You Open
Use competitor proximity analysis to map nearby rivals, spot saturated catchments, and find stronger site selection opportunities.
Understanding Trade Areas: The Foundation of Business Site Selection
Trade area analysis defines where your customers come from and how far they will travel — making it essential for any site selection decision.
Demographic Analysis for Business Site Selection
Use demographic analysis for business site selection to test customer fit, catchment demand, income, households, and competitor context before a lease decision.
How to Choose the Perfect Business Location: A Data-Driven Approach
Learn how to choose the perfect business location using data-driven analysis. Discover the critical factors for site selection success in 2025.
The Ultimate Guide to Location Intelligence for Businesses in 2025
Discover how location intelligence helps businesses make data-driven site selection decisions. Learn about global demographics, competition analysis, and AI-powered insights.
How AI is Revolutionizing Location Intelligence for Businesses
Discover how artificial intelligence is transforming business location decisions. Learn about AI-powered site selection, predictive analytics, and automated insights.
Location Intelligence vs Traditional Market Research: Which is Right for Your Business?
Compare location intelligence and traditional market research for site selection. Discover which approach saves time, money, and delivers better results for your business.
Test a candidate site while the question is still fresh.
Search an address, compare local demand, review competitors, and build a defensible first read before you commit to deeper analysis.