At Locus ("we", "our", or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website locusintel.io (the "Site").

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

Register on our Site
Subscribe to our newsletter
Fill out a contact form
Use our location intelligence services
Participate in surveys or promotions

2. How We Use Your Information

We may use the information we collect to:

Provide, operate, and maintain our services
Improve, personalise, and expand our services
Understand and analyse how you use our Site
Develop new products, services, features, and functionality
Communicate with you for customer service and support
Send you promotional emails about new features and updates

3. Data Security

We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

4. Your Data Protection Rights

Under data protection law, you have rights including:

Access — You have the right to ask us for copies of your personal information.

Rectification — You have the right to ask us to rectify information you think is inaccurate.

Erasure — You have the right to ask us to erase your personal information in certain circumstances.

Data portability — You have the right to ask that we transfer the information you gave us to another organisation, or to you.

5. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience, analyse site usage, and assist in our marketing efforts.

Types of cookies we use

Essential — Necessary for the website to function. Cannot be switched off.

Analytics — Help us measure and improve site performance by counting visits and traffic sources.

Functional — Enable enhanced functionality and personalisation.

Targeting — May be set by advertising partners to build a profile of your interests.

Your choices

Most browsers let you decline cookies. Visit aboutcookies.org to learn more, or opt out of Google Analytics. Disabling cookies may affect some features.

6. Data Sources and AI Processing

Demographic & Income Data — Sourced from the Office for National Statistics (ONS) 2021 Census data to provide insights about geographic areas.

Business & Competition Data — Sourced from Google Places API, including local business listings, categories, and publicly available information.

AI Assessment — We use OpenAI technology to analyse aggregated, non-personal location data. No personal information is processed or stored by AI systems.

We make reasonable efforts to ensure accuracy but cannot guarantee the completeness of third-party data sources.

7. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

8. Contact Us

Questions about this Privacy Policy? Contact us