Franchise and Multi-site Retail Location Planning
Franchise and multi-site networks grow better when territory logic and site approval are standardised. Locus helps development teams compare catchments, identify whitespace, and avoid cannibalising existing locations.
How Locus helps
Turn market signals into a defensible recommendation.
Keep the workflow simple: collect the local evidence, compare the options, and give the team a clear reason to move forward or keep looking.
Map territories using catchments rather than arbitrary radius circles
Identify whitespace with strong demand and limited competition
Score franchisee candidate sites with consistent criteria
Detect potential cannibalisation before approving a location
Generate reports for franchisor approval and investor packs
Track network coverage as local demand changes
Decision support
Questions worth answering before the next site meeting.
These pages are written around practical selection and monitoring work, so each workflow points back to the evidence a team needs before moving forward.
Where is there enough demand to justify another unit without weakening the network?
Which candidate territories overlap with current franchisee catchments?
Can every proposed site be judged with the same approval criteria?
Which shortlist is easiest to defend to franchisees, investors, and the board?
Ready to assess the next market before the rollout decision?
Start with one candidate territory, one shortlist, or one existing branch network and compare the evidence before approving the next site.