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Franchise Territory Planning & Site Selection

AI franchise territory planning and site selection.

Franchise networks that grow profitably share a common trait: disciplined territory planning. Locus helps franchise developers and area managers map territories based on real catchment data — not arbitrary radius circles — and score candidate sites to ensure new openings complement rather than cannibalise the existing network.

How Locus helps franchise operators

  • Map franchise territories based on actual drive-time catchment areas
  • Identify territory whitespace with strong demand and limited competition
  • Score franchisee candidate sites with standardised AI Location Scores
  • Detect potential cannibalisation before committing to a new site
  • Generate reporting for franchisor approval processes and investor packs
  • Track network coverage and demand evolution as the market changes

Site selection by business type

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